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Tokyo: The Global Asian Powerhouse, Open for Business for Companies from NRW
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Successful Market Entry in Tokyo/Japan: Challenges, Success Factors, and Business Collaboration Opportunities with Japanese Companies

Learn about Tokyo’s role as a leading business and financial hub in Asia and how companies from around the world leverage their presence in Tokyo/Japan as a gateway to business in Asia.

This event will introduce the attractiveness and opportunities of the Tokyo / Japan market, its business potential, state-of-the-art technologies and services, as well as testimonials of NRW / German companies, their market access experience and success doing business in Tokyo.

15.06.2023, 9:00h-10:30h CEST Online (Zoom Webinar)
Capacity: 100 Persons English
Free of charge 14.06.2023, 24:00h CEST(Deadline for applications)

Target : SMEs In NRW
Organizer : Tokyo Metropolitan Government

A Zoom URL will be e-mailed to those who have registered shortly before the event.


Please note that the schedule and contents of the event are subject to change.

9:00h (CEST)

Part 1: Attractiveness of the Tokyo / Japan Market and Opportunities for Business Cooperation

Opening Remarks

Mr. Hideo Fukuzuka
Director for Overseas Market Development, Commerce and Industry Division, Bureau of Industrial and Labor Affairs,
Tokyo Metropolitan Government

Mr. Björn Schubert
Head of Unit “Innovation Markets”,
Ministry of Economic Affairs, Industry, Climate Action and Energy of the State of North Rhine-Westphalia

Japan Market Entry Support

Mr. Georg Löer
Representative Director & President, NRW Japan K.K.

Contact for Foreign Investment Assistance to Japan

Mr. Dai Ueda
Director General, JETRO Dusseldorf

A Major Japanese Company's Business in Europe and Collaboration with German Companies

Mr. Shinnosuke Horie
Senior Manager, European Innovation Center, Shimadzu Europa GmbH

Tokyo's Support Program for Foreign Companies

Ms. Reina Tanohata
Office for Startup and Global Financial City Strategy, Tokyo Metropolitan Government

9:45h (CEST)

Part 2: Panel Discussion about Challenges and Success Factors by NRW Companies

Short pitches from NRW-based companies that have already established a presence in Japan, and those considering expansion to Japan, followed by a panel discussion on Japan market entry.

Short Pitches by Panelists

1. WAGO Japan, LTD : Manufacturer of components for electrical connections
Mr.Michael Stamnitz, Senior Executive Director

2. FibreCoat GmbH:Manufacturer of advanced materials for automotive and construction sectors
Dr. Robert Brüll, CEO

Panel Discussion

Mr.Michael Stamnitz, Senior Executive Director,WAGO Japan, LTD.
Dr. Robert Brüll, CEO, FibreCoat GmbH
Panel discussion moderator : Mr. Georg Löer (NRW.Global Business Japan)


Shinnosuke Horie

Shinnosuke Horie

Senior Manager,
European Innovation Center,
Shimadzu Europa GmbH

Since its inception in 1875, Shimadzu Corporation has been committed to contributing to society through science and technology.
In 1968, Shimadzu Europa GmbH was established in Düsseldorf and moved to Duisburg in 1987.
The European Innovation Center (EUIC) has been established to develop new technologies though collaboration with cutting edge researchers in 2017.
Mr. Horie is driving collaborations and generating new ones as the chief of EUIC.

Michael Stamnitz

Michael Stamnitz

Senior Executive Director,
WAGO Japan, LTD.

WAGO is a manufacturer of components for electrical connections that was founded in Minden, Germany in 1951. Today, the WAGO Group consists of 32 companies with over 8,500 employees, conducting operations worldwide, and generating global sales exceeding 1 billion Euros as of 2021. In Japan, WAGO has been active since 1979, initially as a joint-venture with a Japanese company, and since 1990 as WAGO Japan, Ltd. Since then, WAGO Japan has experienced annual growth of over 10% and achieved an annual turnover of over7billion Yen (approximetly 47M Euro) in 2022.

Dr. Robert Brüll

Dr. Robert Brüll

FibreCoat GmbH

FibreCoat produces composite fibres at high speeds, achieving exceptional properties at low cost. Aluminium-coated basalt filaments provide a cost-effective solution for technical applications and EM-radiation shielding. FibreCoat aims to create sustainable, accessible, and affordable materials for a better future.
Dr. Robert Brüll, during his doctorate at the Institute of Textile Technology at RWTH Aachen University in 2014, generated the idea of coating fibers. Together with his colleagues Richard Haas and Alexander Lüking, he began experimenting with polymer coatings. They founded FibreCoat in 2020.

Georg Löer

Georg Löer

NRW.Global Business Japan /
Representative Director & President,
NRW Japan K.K.

Active as a corporate banker in Germany, Japan, Indonesia and China (Hong Kong/Shanghai) and a consultant on German‐Japanese business projects, Georg leads NRW.Global Business Japan (NRW Japan K.K.) in Tokyo since 2007.
He supports companies from Japan and North Rhine-Westphalia (Germany) in their market access and investment activities, promoting Germany’s leading industrial region.