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Invest Tokyo: The Global Asian Powerhouse is Open for Business for Companies from NRW
Registration for this seminar has closed.

Invest Tokyo: The Global Asian Powerhouse is Open for Business
for Companies from NRW

Learn about Tokyo’s role as a leading business and financial hub in Asia and how companies from around the world leverage their presence in Tokyo/Japan as a gateway to business in Asia.

This event will introduce the attractiveness and opportunities of the Tokyo / Japan market, its business potential, state-of-the-art technologies and services, as well as testimonials of German companies, their market access experience and success doing business in Tokyo.

20.06.2022, 9:00h - 11:00h CEST Online (Zoom Webinar)
Capacity: 100 Persons Japanese English Simultaneous Interpretation
Free of charge 16.06.2022, 24:00h CEST (Deadline for applications)

Target : SMEs In NRW
Organizer : Tokyo Metropolitan Government

A Zoom URL will be e-mailed to those who have registered shortly before the event.


Please note that the schedule and contents of the event are subject to change.

9:00 am

Part 1: Attractiveness of the Tokyo / Japan Market and Opportunities for Business Cooperations

Opening Remarks

Hideo Fukuzuka
Director for Overseas Market Development, Commerce and Industry Division, Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government
Dr. Johannes Velling
Director General, Department “Digitalization and Foreign Trade”
Ministry of Economic Affairs, Innovation, Digitalization and Energy of the State of North Rhine-Westphalia

Innovations from Tokyo: Case Study on Euglena’s Biofuel Business (tbc)

Mr. Korehiro Odate, Executive Officer, Energy Company CEO Euglena Co., Ltd.
Discussion with moderator :
Georg Löer, NRW.Global Business Japan / Representative Director & President, NRW Japan K.K.

Tokyo's Support Programme for Foreign Companies

Mutsumi Kanai
Deputy Director for Attraction of Foreign Companies,
Strategic Projects Division, Office of the Governor for Policy Planning, Tokyo Metropolitan Government

9:40 am

Part 2: German Companies’ Access to the Tokyo / Japan Market: their Experience and Success doing Business in Tokyo

NRW.Global Business GmbH and NRW.Global Business Japan: Supporting market access and expansion of NRW companies in Japan

Astrid Becker, General Manager Asia, NRW.Global Business GmbH
Georg Löer, NRW.Global Business Japan / Representative Director & President, NRW Japan K.K.

Case studies from NRW companies in Tokyo and panel discussion

Dr. Niklas Reinke, Director DLR Tokyo Office
Ms. Akiko Tomita, Managing Director Miele Japan Corp.
Mr. Shuji Shiraki, CEO B-ON K.K.
Panel discussion moderator :
Georg Löer, NRW.Global Business Japan / Representative Director & President, NRW Japan K.K.

How JETRO can support your business in Japan

Dai Ueda, Director General, JETRO Dusseldorf


Korehiro Odate

Executive Officer,
Energy Company CEO
Euglena Co., Ltd.

Euglena Co., Ltd. is a venture biotech company founded and succeeded in the outdoor mass cultivation of the microalgae “Euglena” in 2005, and currently listed on Prime Market of Tokyo Stock Exchange. It is consisted of “Healthcare”, “Biofuel” and “Social business” domains. We have been striving to address social issues and achieve sustainability under our corporate philosophy “Sustainability First”.
Mr. Korehiro Odate, as CEO of Energy Company, has been leading its biofuel business. He has a long and various experience in Chemical industry before joining Euglena, He used to work for Shell Chemicals, and Mitsui Chemicals.

Dr. Niklas Reinke

DLR Tokyo Office

DLR is the Federal Republic of Germany's research centre for aeronautics and space, conducting research and development activities in the fields of aeronautics, space, energy, transport, security and digitalisation. The German Space Agency at DLR plans and implements the national space programme on behalf of the federal government. Two DLR project management agencies oversee funding programmes and support knowledge transfer.
Dr. Niklas Reinke is the director of the DLR Tokyo Office, founded in 2013. Before, he was heading the public relations team at the German Space Agency at DLR and has further working experiences in strategic planning. Dr. Reinke also served as head of press department at the NRW State Chancellery. He wrote his PhD theses about the history of German and European space politics at Bonn University.


Akiko Tomita

Managing Director
Miele Japan Corp.

Founded in Germany in 1899, Miele is a premium household appliance brand that has been providing high-quality products for over 120 years.
Ms. Tomita started her career at ITOCHU Corporation, later taking on sales strategies and business management positions at Western cosmetics and apparel brands known worldwide.
Looking back at the last five years, she was the COO and Director of Otto Japan before being appointed Managing Director of Miele Japan.
She believes in Miele's philosophy of creating things and strongly hopes to spread it within Japan. Meanwhile, she strives to act as a bridge between Japan and Germany in her everyday work.

Shuji Shiraki

Shuji Shiraki


B-ON imports, sells, and services foreign EVs and helps businesses electrify their vehicle fleets. Deutsche Post has approximately 20,000 electric commercial vehicles from StreetScooter, and the company has also provided 500 units to major logistics companies in Japan. B-ON will further develop its EV business in the Japanese and Asian markets starting this fiscal year. Mr. Shiraki lived in Germany for eight years (including NRW) and has over 10 years of management experience working in a German-based automobile manufacturer.

Georg Löer

Georg Löer

NRW.Global Business Japan /
Representative Director & President,
NRW Japan K.K.

Active as a corporate banker in Germany, Japan, Indonesia and China (Hong Kong/Shanghai) and a consultant on German‐Japanese business projects, Georg leads NRW.Global Business Japan (NRW Japan K.K.) in Tokyo since 2007. He supports companies from Japan and North Rhine-Westphalia (Germany) in their market access and investment activities, promoting Germany’s leading industrial region.